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Classical Rhetoric and Modern Public Relations : an Isocratean Model.
This book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a name until the twentieth century. As the discipline seeks guiding theories and paradigms, rhetorics both ancient and modern have proven to be fruitful fields of exploration. Charle...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Hoboken :
Taylor and Francis,
2012.
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| Collection: | Routledge research in public relations.
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| Sujets: | |
| Accès en ligne: | Texto completo |
| Résumé: | This book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a name until the twentieth century. As the discipline seeks guiding theories and paradigms, rhetorics both ancient and modern have proven to be fruitful fields of exploration. Charles Marsh presents Isocratean rhetoric as an instructive antecedent. Isocrates was praised by Cicero and Quintilian as ""the master of all rhetoricians, "" favored over Plato and Aristotle. By delineating the strategic value of Isocratean rhetoric to modern public relations, Marsh addr. |
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| Description matérielle: | 1 online resource (209 pages). |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781136242649 1136242643 |