Marketing Technologies : Corporate Cultures and Technological Change.

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Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the development and implementation of new technologies on different levels must take into consideration these s...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Simakova, Elena
Format: Electronic eBook
Language:Inglés
Published: Hoboken : Taylor and Francis, 2012.
Series:Routledge studies in innovation, organization and technology ; 25.
Subjects:
Organizational change.
Electronic commerce.
Technological innovations > Economic aspects.
Management > Technological innovations.
Changement organisationnel.
Commerce électronique.
Innovations > Aspect économique.
Gestion > Innovations.
BUSINESS & ECONOMICS > Commerce.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Sales & Selling > General.
Electronic commerce
Management > Technological innovations
Organizational change
Technological innovations > Economic aspects
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