The Marketing Matrix : How the Corporation Gets Its Power - And How We Can Reclaim It.

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In the hands of the corporate sector, marketing has turned us into spoilt, consumption-obsessed children who are simultaneously wrecking our bodies, psyches and planet. Given the fiduciary duties of the corporation, notions like consumer sovereignty, customer service and relationship building are ju...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Hastings, Gerard
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken : Taylor and Francis, 2012.
Sujets:
Marketing > Management.
Consumption (Economics)
Consumer behavior.
Manipulative behavior.
Handling, Psychological.
Marketing > Gestion.
Consommateurs > Comportement.
Manipulation (Psychologie)
BUSINESS & ECONOMICS > Commerce.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Sales & Selling > General.
BUSINESS & ECONOMICS > Economics > Macroeconomics.
POLITICAL SCIENCE > Economic Conditions.
Consumer behavior
Manipulative behavior
Marketing > Management
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