Moderating Focus Groups : a Practical Guide for Group Facilitation.
Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energi...
Call Number: | Libro Electrónico |
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Main Author: | |
Format: | Electronic eBook |
Language: | Inglés |
Published: |
Thousand Oaks :
SAGE Publications,
1999.
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Subjects: | |
Online Access: | Texto completo |
Table of Contents:
- Cover; Contents; Preface; Acknowledgments; Chapter 1
- Introduction; Chapter 2
- The Focus Group Methodology; Chapter 3
- Focus Groups Versus One-on-One (In-Depth) Interviews; Chapter 4
- The Role of the Moderator; Chapter 5
- The Characteristics of a Successful Moderator; Chapter 6
- Preparation for Moderating; Chapter 7
- Recruiting Participants; Chapter 8
- Pre- and Postgroup Briefings; Chapter 9
- The Discussion Guide; Chapter 10
- External Stimuli; Chapter 11
- The Moderator Report; Chapter 12
- Moderating Fundamentals; Chapter 13
- Advanced Moderating Techniques.
- Chapter 14
- Unique Moderating SituationsChapter 15
- Moderating Focus Groups Internationally; Chapter 16
- Building a Business Moderating Focus Groups; Chapter 17
- Pricing Focus Groups; Glossary; Index; About the Author.