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The New Graphic Design School : a Foundation Course in Principles and Practice.
The principles and practice of graphic design Graphic Design School is a foundation course for graphic designers working in print, moving image, and digital media. Practical advice on all aspects of graphics design-from understanding the basics to devising an original concept and creating successful...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester :
Wiley,
2012.
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| Edición: | 4th ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mi 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn815650884 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr |n|---||||| | ||
| 008 | 121018s2012 xx ob 001 0 eng d | ||
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| 020 | |a 9781118174807 | ||
| 020 | |a 1118174801 | ||
| 020 | |z 9780470466513 |q (pbk.) | ||
| 020 | |z 0470466510 | ||
| 029 | 1 | |a AU@ |b 000062475993 | |
| 035 | |a (OCoLC)815650884 | ||
| 050 | 4 | |a NC845 .S94 2012 | |
| 082 | 0 | 4 | |a 741.6 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Dabner, David. | |
| 245 | 1 | 4 | |a The New Graphic Design School : |b a Foundation Course in Principles and Practice. |
| 250 | |a 4th ed. | ||
| 260 | |a Chichester : |b Wiley, |c 2012. | ||
| 300 | |a 1 online resource (194 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a The principles and practice of graphic design Graphic Design School is a foundation course for graphic designers working in print, moving image, and digital media. Practical advice on all aspects of graphics design-from understanding the basics to devising an original concept and creating successful finished designs. Examples are taken from all media-magazines, books, newspapers, broadcast media, websites, and corporate brand identity. Packed with exercises and tutorials for students, and real-world graphic design briefs. This revised, fourth edition contains specific advice on how to adapt desig. | ||
| 505 | 0 | |a Graphic Design School: The Principles and Practices of Graphic Design; Contents; Introduction; Part One: Principles; Unit One: Research and Early Concepts; Basics of research; Linear reasoning/lateral thinking; Exploratory drawing; Visualizing ideas; Theories of image and text; Audiences, markets, and concepts; Scheduling, organizing, and finalizing; Unit Two: Fundamentals of Composition; Basics of composition; Form and space; Symmetry/asymmetry; Basic principles of layout; Styles of layout; Pace and contrast; Size and format; Coordination and identity; Photography and illustration. | |
| 505 | 8 | |a Unit Three: Fundamentals of TypographyTypography and meaning; The anatomy of type; Understanding and selecting typefaces; Spacing; Readability and legibility; Typographic emphasis and hierarchy; Typographic rules/boxes and ornaments; Text as image; Unit Four: Fundamentals of Color; Color terminology; Color legibility, contrast, and harmony; Color associations; Color as information; Part Two: Practice; Unit Five: Tools and Technologies; Photography basics and image sourcing; Photoshop; Photomontage/collage; DTP applications; Illustrator; 3D graphics; Flash/After Effects. | |
| 505 | 8 | |a Unit Six: Production Process and IssuesLithography; Printed color; Digital printing; File preparation and sending; File types and compression; Workspace, monitor, and calibration; Paper stocks and finishing; The role of PDFs; Correcting color proofs; Press check; Electronic media production; Unit Seven: Web Design Basics; Visual design and coding; The languages of the Internet; The building blocks of a web page; The graphical user interface; CSS; Web standards, validation, Doctype, and SEO; Designing for different browsers and platforms; Web design software; Web-based self-publishing. | |
| 505 | 8 | |a Unit Eight: Commercial ApplicationsCore/specialist skills; Logo design and brand identity; Motion graphics; Web design; Editorial design; Game design; Advertising; Information design; Resources; Glossary; Index; Bibliography; Acknowledgments. | |
| 504 | |a Includes bibliographical references and index. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Commercial art |x Study and teaching. | |
| 650 | 0 | |a Graphic arts |x Study and teaching. | |
| 650 | 6 | |a Art publicitaire |x Étude et enseignement. | |
| 650 | 6 | |a Arts graphiques |x Étude et enseignement. | |
| 650 | 7 | |a Commercial art |x Study and teaching |2 fast | |
| 650 | 7 | |a Graphic arts |x Study and teaching |2 fast | |
| 700 | 1 | |a Calvert, Sheena. | |
| 700 | 1 | |a Casey, Anoki. | |
| 758 | |i has work: |a The new graphic design school (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGhKXyQmp6G6vYJXmFHxj3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |z 9780470466513 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=947193 |z Texto completo |
| 938 | |a 123Library |b 123L |n 58670 | ||
| 938 | |a YBP Library Services |b YANK |n 9808189 | ||
| 994 | |a 92 |b IZTAP | ||