BOOM : Marketing to the Ultimate Power Consumer - The Baby Boomer Woman.

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With the Baby Boomer women spending over a trillion dollars a year, the days of 40+ women being ignored by marketers are numbered. "Boom" is a comprehensive guide to identifying, reaching and influencing these women. The book features insights and case histories from 40 top marketers, incl...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Orsborn, Carol (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: AMACOM Books 2006.
Temas:
Women consumers.
Consumer behavior.
Marketing.
Baby boom generation.
Marketing
Consommatrices.
Consommateurs > Comportement.
Génération du baby-boom.
marketing.
Baby boom generation
Consumer behavior
Women consumers
Acceso en línea:Texto completo
Descripción
Sumario:With the Baby Boomer women spending over a trillion dollars a year, the days of 40+ women being ignored by marketers are numbered. "Boom" is a comprehensive guide to identifying, reaching and influencing these women. The book features insights and case histories from 40 top marketers, including executives from Intel, Ford, Seabourn Cruises, Citigroup, Wellpoint, Mary Kay, and more.
Descripción Física:1 online resource
ISBN:1281128465
9781281128461
9780814429808
0814429807

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