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Reason-Oriented Marketing.
Hauptbeschreibung The modern economic world is characterized by a vast number of different customer requirements, products, and variations of products, as well as ideas, meanings, opinions, and arguments. Marketing activities are nowadays embedded in a complex world characterized by a multitude of i...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hamburg :
Diplomica Verlag,
2012.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Reason-Oriented Marketing; Content; 1 Introduction; 1.1 Initial Situation and Problem Definition; 1.2 Objectives and Methodical Approach; 1.3 Structure of the Document; 2 Definition and Differentiation of Basic Terms and Concepts; 2.1 The Idea of Reason; 2.1.1 Reason and Rationality; 2.1.2 Reason in View of Critical Rationalism; 2.1.3 Reason in the Context of Economic Ethics; 2.2 The Concept of Transverse Reason; 2.2.1 Reason Considering Rational Relationships; 2.2.2 Reason in Terms of Rational Totality; 2.2.3 Reason and Rational Justice; 2.2.4 Reason as Enabler of Transitions.
- 2.2.5 Reason in Situational and Rational Context2.2.6 Reasonable Decisions; 2.3 The Concept of the Open Society; 2.3.1 Participation and Competition; 2.3.2 The Principles of Rationality and Situational Logic; 2.3.3 Responsibility of the Individual; 2.4 Conceptual Perspectives of Marketing; 2.4.1 Enterprise-Driven Marketing; 2.4.2 Orientation toward Markets; 2.4.3 Integrated and Holistic Marketing; 3 A Generic Concept of Reason-Oriented Marketing; 3.1 Prerequisites; 3.2 Conceptual Approach; 3.2.1 General Remarks; 3.2.2 Applicable Aspects of Transverse Reason.
- 3.2.3 Applicable Aspects of the Open Society3.2.4 The Holistic and Universal View of Reason-Oriented Marketing; 3.3 Design of Methodical Patterns; 3.3.1 General Remarks; 3.3.2 Perception and Recognition; 3.3.4 Foresight; 3.3.5 Criticism and Discourse; 3.3.6 Change Perspective; 3.3.7 Transition; 3.3.8 Justice; 3.3.9 Cooperation and Participation; 4 Summary and Critical Comments; Bibliography.