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Consumption and spirituality /
This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies. The collection brings together f...
| Call Number: | Libro Electrónico |
|---|---|
| Other Authors: | , , |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
New York :
Routledge,
2012.
|
| Series: | Routledge interpretive marketing research series ;
16. |
| Subjects: | |
| Online Access: | Texto completo |
Table of Contents:
- pt. I. Marketers' sacralisation of the mundane
- pt. II. Consumers' search for spiritual meanings in consumption of the mundane
- pt. III. The commodification of the spiritual
- pt. IV. The consumption of spiritual goods
- pt. V. Issues of method and representation.