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Do Political Campaigns Matter? : Campaign Effects in Elections and Referendums.
In recent decades, political actors of all sorts - parties and candidates, governments and other political institutions, interest groups, social movements - have increasingly come to view political campaigning as an essential supplement to their engagement in the process of policy-making. By investi...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Taylor & Francis
2002.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Do Political Campaigns Matter? : |b Campaign Effects in Elections and Referendums. |
| 260 | |b Taylor & Francis |c 2002. | ||
| 300 | |a 1 online resource | ||
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| 520 | |a In recent decades, political actors of all sorts - parties and candidates, governments and other political institutions, interest groups, social movements - have increasingly come to view political campaigning as an essential supplement to their engagement in the process of policy-making. By investing ever more efforts and resources into political campaigns, they seek to mobilise support among the mass public, to persuade citizens of their causes, and to inform the citizenry about public policies and political procedures. So far as the practitioners are concerned, such campaigns matter a great deal. Each year, billions of dollars are spent on political campaigns. The sophisticated services of specialist agencies and campaign consultants are engaged; candidates are sent on television training courses; glossy literature, advertisements and campaign gimmicks are produced. While parties, candidates, interest groups, governments, media and - perhaps - voters all seem to be strongly convinced of the notion that campaigns do indeed matter, the collective views of the academic community can perhaps best be summarised as undecided.; This book, in bringing together some of the leading international scholars on electoral behaviour and communication studies, provides the first ever stock-take of the state of this sub-discipline. The individual chapters present the most recent studies on campaign effects in North America, Europe and Australasia. As a whole, the book provides a cross-national assessment of the theme of political campaigns and their consequences. | ||
| 505 | 0 | |a Book Cover -- Title -- Contents -- List of figures -- List of tables -- Notes on the contributors -- Series editor's preface -- Preface and acknowledgements -- Studying political campaigns and their effects -- Calculating or capricious? The new politics of late deciding voters -- When do election campaigns matter, and to whom? Results from the 1999 Swiss election panel study -- Campaign effects and media monopoly: the 1994 and 1998 parliamentary elections in Hungary -- Priming and campaign context: evidence from recent Canadian elections -- Candidate-centred campaigns and their effects in an open list system: the case of Finland -- Post-Fordism in the constituencies? The continuing development of constituency campaigning in Britain -- Do campaign communications matter for civic engagement? American elections from Eisenhower to George W. Bush -- Referendums and elections: how do campaigns differ? -- Public opinion formation in Swiss federal referendums -- Do political campaigns matter? Yes, but it depends -- Bibliography -- Index. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Political campaigns. | |
| 650 | 0 | |a Advertising, Political. | |
| 650 | 0 | |a Elections. | |
| 650 | 0 | |a Voting. | |
| 650 | 6 | |a Publicité politique. | |
| 650 | 6 | |a Élections. | |
| 650 | 6 | |a Vote. | |
| 650 | 7 | |a elections. |2 aat | |
| 650 | 7 | |a voting. |2 aat | |
| 650 | 7 | |a Advertising, Political |2 fast | |
| 650 | 7 | |a Elections |2 fast | |
| 650 | 7 | |a Political campaigns |2 fast | |
| 650 | 7 | |a Voting |2 fast | |
| 700 | 1 | |a Farrell, David M. |4 edt | |
| 700 | 1 | |a Schmitt-Beck, R. diger. |4 edt | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=180604 |z Texto completo |
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