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The mastery of innovation : a field guide to lean product development /

What do Ford Motor Company, Steelcase, Scania, Goodyear, Novo Nordisk, and Philips Electronics have in common? They all need to get their best ideas to market as fast as possible. They need to achieve the mastery of innovation. When these companies needed to accelerate time-to-market, get more new p...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Radeka, Katherine
Format: Électronique eBook
Langue:Inglés
Publié: Boca Raton, FL : CRC Press, 2013.
Sujets:
Accès en ligne:Texto completo
Description
Résumé:What do Ford Motor Company, Steelcase, Scania, Goodyear, Novo Nordisk, and Philips Electronics have in common? They all need to get their best ideas to market as fast as possible. They need to achieve the mastery of innovation. When these companies needed to accelerate time-to-market, get more new products to customers, and improve their ROI from investments in R & D, they turned to Lean Product Development to help them master the process of innovation. By adapting Lean ideas to their specific product development challenges, they learned how to focus innovation on the problems that would maximize.
Description matérielle:1 online resource
Bibliographie:Includes bibliographical references and index.
ISBN:9781439877067
1439877068