Brands, consumers, symbols, & research : Sidney J. Levy on marketing /

"Sidney J. Levy is a prolific, internationally-recognized and award-winning writer whose ideas began to influence marketing executives in the late 1940s. His ideas continue to impact how we think about marketing's role in management, how managers develop products and brands, how they under...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Levy, Sidney J., 1921-
Other Authors: Rook, Dennis W.
Format: Electronic eBook
Language:Inglés
Published: Thousand Oaks, Calif. : Sage Publications, ©1999.
Subjects:
Marketing > United States.
Advertising > United States.
Consumer behavior > United States.
Marketing > États-Unis.
Publicité > États-Unis.
Consommateurs > Comportement > États-Unis.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising
Consumer behavior
Marketing
Verbraucherverhalten
Werbung
Marketing.
Consumentengedrag.
Marktonderzoek.
Marketing > Marktforschung > USA.
Marktforschung > Marketing > USA.
Symbolisme > Dans la publicité > États-Unis.
Consommateurs > Attitudes > États-Unis.
United States
USA
USA > Marketing > Marktforschung.
Online Access:Texto completo
Description
Summary:"Sidney J. Levy is a prolific, internationally-recognized and award-winning writer whose ideas began to influence marketing executives in the late 1940s. His ideas continue to impact how we think about marketing's role in management, how managers develop products and brands, how they understand their consumers, and how corporate and academic researchers investigate marketplace concerns."--Jacket
Physical Description:1 online resource (xvii, 590 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9781452264592
1452264597
9781452231372
1452231370
0761916970
9780761916970
1322420246
9781322420240
Access:Legal Deposit;

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