Media Economics : Applying Economics to New and Traditional Media.

Media Economics: Applying Economics to New and Traditional Media differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstr...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Hoskins, Dr. Colin
Autres auteurs: McFadyen, Dr. Stuart M., Finn, Dr. Adam
Format: Électronique eBook
Langue:Inglés
Publié: Thousand Oaks : SAGE Publications, 2004.
Sujets:
Mass media > Economic aspects.
Médias > Aspect économique.
BUSINESS & ECONOMICS > Industries > Service.
Mass media > Economic aspects
Medienökonomie
Massamediaindustrie.
Economische aspecten.
Accès en ligne:Texto completo
Table des matières:
  • Introduction and overview
  • Demand and supply
  • Markets
  • Consumer behaviour
  • Production and cost
  • Revenue, profit, risk, and managerial decisions
  • Market structure, theory of the firm, and industrial organization
  • Perfect competition and monopoly
  • Monopolistic competition and oligopoly
  • Pricing and market segmentation
  • Advertising
  • Labour markets
  • Government intervention
  • International trade.

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