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Visual Persuasion : the Role of Images in Advertising.

The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspects of advertising. Because of the implicit nature...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Messaris, Dr. Paul
Format: Electronic eBook
Language:Inglés
Published: Thousand Oaks : SAGE Publications, 1996.
Subjects:
Online Access:Texto completo