Visual Persuasion : the Role of Images in Advertising.

The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspects of advertising. Because of the implicit nature...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Messaris, Dr. Paul
Format: Electronic eBook
Language:Inglés
Published: Thousand Oaks : SAGE Publications, 1996.
Subjects:
Advertising > Psychological aspects.
Visual communication.
Commercial art.
Publicité > Aspect psychologique.
Communication visuelle.
Art publicitaire.
commercial art.
Advertising > Psychological aspects
Commercial art
Visual communication
Bildwerbung
Werbepsychologie
Advertenties.
Beeldcommunicatie.
Psychologische aspecten.
Communicatiemiddelen.
Semiotiek.
Online Access:Texto completo

Internet

Texto completo

Items no disponibles

Holdings details from

Similar Items