Visual Persuasion : the Role of Images in Advertising.
The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspects of advertising. Because of the implicit nature...
Call Number: | Libro Electrónico |
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Main Author: | |
Format: | Electronic eBook |
Language: | Inglés |
Published: |
Thousand Oaks :
SAGE Publications,
1996.
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Subjects: | |
Online Access: | Texto completo |