Effective Health Risk Messages : a Step-by-step Guide.

Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001 Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Students and readers will learn about message develop...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Witte, Dr. Kim
Other Authors: Meyer, Dr. Gary, Martell, Dr. Dennis P.
Format: Electronic eBook
Language:Inglés
Published: Thousand Oaks : SAGE Publications, 2001.
Subjects:
Health promotion.
Health risk assessment.
Health attitudes.
Attitude to Health
Health Promotion
Health Status Indicators
Promotion de la santé.
Risques pour la santé > Évaluation.
Attitudes à l'égard de la santé.
Health attitudes
Health promotion
Health risk assessment
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