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Advertising to Children : Concepts and Controversies.
Children's advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks :
SAGE Publications,
1999.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Through the eyes of a child : children's knowledge and understanding of advertising /Deborah Roedder John
- Socialization and adolescents' skepticism toward advertising /Tamara F. Mangleburg and Terry Bristol
- Evaluating the impact of affiliation change on children's TV viewership and perceptions of network branding /Robert Abelman and David Atkin
- Youth, advertising, and symbolic meaning /Cindy Dell Clark
- "We'll be back in a moment" : a content analysis of advertisements in children's television in the 1950s /Alison Alexander [and others]
- Mothers' preferences for regulating children's television /Ann D. Walsh, Russell N. Laczniak, and Les Carlson
- Comparison of children's and prime-time fine-print advertising disclosure practices /Darrel D. Muehling and Richard H. Kolbe
- The beauty myth and the persuasiveness of advertising : a look at adolescent girls and boys /Mary C. Martin, James W. Gentry, and Ronald Paul Hill
- Selling food to children : is fun part of a balanced breakfast? /Bonnie B. Reece, Nora J. Rifon, and Kimberly Rodriguez
- How do we persuade children not to smoke? /Laura A. Peracchio and David Luna
- Camels and cowboys : how junior high students view cigarette advertising /Barbara J. Phillips and Liza Stavchansky
- Adolescents' attention to beer and cigarette print ads and associated product warnings /Richard J. Fox [and others]
- Advertising to children in the twenty-first century : new questions within familiar themes /Christine Wright-Isak
- The future for children and the Internet /Carole Walters
- Advertising's effects : juxtaposing research with older and younger youths /Marvin E. Goldberg
- The context of advertising and children : future research directions /Jeffrey J. Stoltman.