Effective Advertising : Understanding When, How, and Why Advertising Works.

Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Tellis, Dr. Gerard J. J.
Format: Electronic eBook
Language:Inglés
Published: Thousand Oaks : SAGE Publications, 2003.
Series:Marketing for a new century.
Subjects:
Advertising.
Consumers > Attitudes.
Publicité.
Consommateurs > Attitudes.
advertising.
Advertising
Consumers > Attitudes
Werbewirkung
Werbewirkungsanalyse
Werbewirkungsforschung
Reclame.
Effectiviteit.
Comportement du consommateur.
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