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New Service Development : Creating Memorable Experiences.
This is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implementation. Contributors from the fields of operations manage...
| Cote: | Libro Electrónico |
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| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Thousand Oaks :
SAGE Publications,
1999.
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| Accès en ligne: | Texto completo |