Cita APA (7a ed.)

Fitzsimmons, J. A., & Fitzsimmons, M. J. J. (1999). New Service Development: Creating Memorable Experiences. SAGE Publications.

Cita Chicago Style (17a ed.)

Fitzsimmons, James A., y Mona J. J. Fitzsimmons. New Service Development: Creating Memorable Experiences. Thousand Oaks: SAGE Publications, 1999.

Cita MLA (8a ed.)

Fitzsimmons, James A., y Mona J. J. Fitzsimmons. New Service Development: Creating Memorable Experiences. SAGE Publications, 1999.