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Infographics : the power of visual storytelling /

Transform your marketing efforts through the power of visual content In today's fast-paced environment, you must communicate your message in a concise and engaging way that sets it apart from the noise. Visual content - such as infographics and data visualization - can accomplish this. With DIY...

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Détails bibliographiques
Cote:Libro Electrónico
Auteurs principaux: Lankow, Jason (Auteur), Ritchie, Josh (Auteur), Crooks, Ross (Auteur)
Collectivité auteur: Column Five (Organization)
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken, New Jersey : John Wiley & Sons, Inc., [2012]
Sujets:
Accès en ligne:Texto completo
Texto completo
Table des matières:
  • Importance and efficacy: why our brains love infographics : Varied perspectives on information design ; A brief history ; Objectives of visualization ; Appeal ; Comprehension ; Retention
  • Infographic formats: choosing the right vehicle for your message : Static infographics ; Motion graphics ; Interactive infographics
  • The visual storytelling spectrum: an objective approach : Understanding the visual storytelling spectrum
  • Editorial infographics : What are editorial infographics? ; Origins of editorial infographics ; Editorial infographic production
  • Content distribution: sharing your story : Posting on your site ; Distributing your content ; Patience pays dividends
  • Brand-centric infographics : "About us" pages ; Product instructions ; Visual press releases ; Presentation design ; Annual reports
  • Data visualization interfaces : A case for visualization in user interfaces ; Dashboards ; Visual data hubs
  • What makes a good infographic? : Utility ; Soundness ; Beauty
  • Information design best practices : Illustration ; Data ; Visualization
  • The future of infographics : Democratized access to creation tools ; Socially generative visualizations ; Problem solving ; Becoming a visual company.