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The ultimate secrets of advertising /
This book is based on state-of-the-art research, including pure single-source research, consumer panel research, a predictive technique to pre-test television commercials, econometric evaluation, and studies of market and brand aggregates. Although the data in the book is based on sound samples and...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks, Calif. :
Sage Publications,
©2002.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Big ideas and good ideas
- Passing through the gate
- Getting it right first time
- Repetition, competition and the growth (or decline) of brands
- Keeping the brand in the window
- The bridge to the long term
- A first measure of long-term effects
- The depth of advertising's long-term effects
- Can doses of advertising produce doses of profit?
- Frozen effects versus continuous effects.