The advertising business : operations, creativity, media planning, integrated communications /

The contributors to this volume are a mixture of academics and professionals from around the world. They address agency operation, creativity, media planning, operations and speciality advertising.

Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Jones, John Philip
Format: Electronic eBook
Language:Inglés
Published: Thousand Oaks, Calif. : Sage Publications, ©1999.
Subjects:
Advertising > United States.
Advertising.
Publicity.
Publicité > États-Unis.
Publicité.
advertising.
BUSINESS & ECONOMICS > Advertising & Promotion.
Publicity
Advertising
Reclamebureaus.
Reclame-industrie.
United States
Online Access:Texto completo
Description
Summary:The contributors to this volume are a mixture of academics and professionals from around the world. They address agency operation, creativity, media planning, operations and speciality advertising.
Physical Description:1 online resource (548 pages) : illustrations (some color)
Bibliography:Includes bibliographical references and indexes.
ISBN:9781452264646
1452264643
9781452231440
1452231443
9780761912385
076191238X
Access:Legal Deposit;

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