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Foundations of Advertising : Theory and Practice.
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
New Delhi : Palo Alto :
Global Media Publications, Ebrary, Incorporated [distributor]
2008 ;
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| Subjects: | |
| Online Access: | Texto completo |
Table of Contents:
- COVER ; CONTENTS; Celebrating 100 Years of Indian Advertising; Advertising World; Fundamentals of Advertising: I; Fundamentals of Advertising: II; Types of Advertising; Advertising as a Career; Advertising Business; Campaign Planning and Creativity in Advertising; Advertising Budget; Media Selection, Planning, Scheduling & Strategy; Print Media: Newspapers and Magazines; Electronic Media: TV: The New Golden Goose; Electronic Media: Radio; Media of the New Millennium
- Internet; Outdoor and Transit Media; Direct Marketing (DM), Cinema and Miscellaneous Media; Message Design and Development.
- Advertising AppealsAdvertisement Copy for Print Media; Copywriting for Radio, TV and Outdor Media; Advertisement Art
- The Layout of Advertisements; Advertising Art
- Preparation of a Layout: I; Advertising Art
- Preparation of a Layout: II; Glamour of Advertising: Models, Fashion Shows, VJs, DJs, RJs and MCs; Print Ad Production; TV Commercial/ Ad Film Production; Production of Animation Films; Fundamentals of Computer Graphics; Ad Effectiveness; Marketing Research; Advertisement Stalwarts; Advertisement and Society; Case Studies; Index.