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Joomla! Search Engine Optimization.
Drive people to your site with this supercharged guide to Joomla! Search Engine Optimization.
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Birmingham :
Packt Publishing,
2012.
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| Subjects: | |
| Online Access: | Texto completo |
Table of Contents:
- Joomla! Search Engine Optimization; Joomla! Search Engine Optimization; Credits; About the Author; About the Reviewers; www.PacktPub.com; Support files, eBooks, discount offers and more; Why Subscribe?; Free Access for Packt account holders; Preface; What this book covers; Who this book is for; Conventions; Reader feedback; Customer support; Errata; Piracy; Questions; 1. An Introduction to Search Engine Optimization; What is SEO?; SEO terminology; .htaccess; 301 redirect (also known as Permanent Redirect); 302 redirect (also known as Temporary Redirect or Found).
- 404 error (also known as Page Not Found)AdSense; AdWords; Alexa Rank; Alt attribute; Anchor; Backlink (also known as Inbound Link); Bing Webmaster; Black hat; Bot (also known as robot, spider, or crawler); Canonical URLs; Cloaking; Crawl depth; Deep link; Doorway page (also known as gateway page); Duplicate content penalty; Google Webmaster; Internal link density; KEI; Keyphrase density (also known as keyword density); Keyword (or keyphrase); Keyphrase stuffing; Landing page; Link building; Link farm; Link text (also known as anchor text); Long tail; Meta tags; MozRank; nofollow; Organic rank.
- Outbound linkPage rank; PPC; Reciprocal link; Redirect; Robots.txt; SEF URLs; SEM; SEOMoz; SERP; SMO; Splash page; Stop word; White hat; XML site map; How search engines assess sites; Summary; 2. Configuring Joomla!'s SEO Options; Setting up Search Engine Friendly URLs; Configuring URL aliases; Creating URL aliases for your articles; Controlling the title tag; Article title vs. page title (title tag); Managing metadata; Summary; 3. Useful Extensions to Enhance SEO; Finding SEO modules; Top SEO modules for Joomla!; AceSEF; Advanced Title Manager; Easy Frontend SEO; Facebook-Twitter-Google+1.
- IJoomla SEOJoomSEF; Nice Social Bookmark; obRSS; RSSeo Suite; SEO Canonicalisation Plugin; SEO Friendly Links and Images; SEO-Generator; SEO Links Pro; SEOSimple; sh404SEF; Ultimate Site Tools; Xmap; Installing and configuring common SEO modules; Implementing metadata management; Setting up canonical URLs; Setting up your XML site map; Implementing control over your Alt and Title attributes; Setting up cross-posting to social networks; Providing social bookmarking; Summary; 4. Getting Ready for Launch; Determining your SEO strategy; Identifying keywords; Assessing keyword effectiveness.
- Tapping into the power of stemming and variantsContent strategies for enhancing search engine ranking; Setting up third party services that can assist with SEO; Getting started with Google Analytics; Working with Google Webmaster Tools; Working with Bing Webmaster Tools; Summary; 5. Managing SEO on a Live Site; Link building; Identifying quality link partners; Managing a link marketing campaign; Creating your own links; Directories; Press releases; Video and file sharing; Social media optimization; Reporting and tracking; Popularity metrics; Traffic source metrics; e-Business metrics.