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Store Wars : the Worldwide Battle for Mindspace and Shelfspace, Online and In-store.
The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and m...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Hoboken :
Wiley,
2012.
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | Texto completo |