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Store Wars : the Worldwide Battle for Mindspace and Shelfspace, Online and In-store.
The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and m...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Wiley,
2012.
|
| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mi 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn806204710 | ||
| 003 | OCoLC | ||
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| 019 | |a 865012557 | ||
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| 050 | 4 | |a HF5415.122 .T385 2012 | |
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| 049 | |a UAMI | ||
| 100 | 1 | |a Thain, Greg. | |
| 245 | 1 | 0 | |a Store Wars : |b the Worldwide Battle for Mindspace and Shelfspace, Online and In-store. |
| 250 | |a 2nd ed. | ||
| 260 | |a Hoboken : |b Wiley, |c 2012. | ||
| 300 | |a 1 online resource (310 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and will consist of 4 main parts:A section on leading FMCG companies and brands (such as Coke, P & G, Unilever, Nestle, L'Oreal etc.), their marketing and branding strategies in the western markets (USA, Western Europe: UK, France, Germany and. | ||
| 505 | 0 | |a Store Wars; TABLE OF CONTENTS; ACKNOWLEDGEMENTS; INTRODUCTION; Chapter 1: SHIFTING OF POWER IN THE VALUE CHAIN; Chapter 2: DIFFERENCES BETWEEN MANUFACTURERS AND RETAILERS; Chapter 3: THE FRAGILITY OF A MARKETING ORIENTATION; Chapter 4: RETAILERS AND THE MARKETING CONCEPT; Chapter 5: THE BATTLEFIELD FOR MINDSPACE AND SHELFSPACE; Chapter 6: THE BATTLE FOR MINDSPACE; Chapter 7: THE BATTLE FOR SHELFSPACE; Chapter 8: CREATING A SUSTAINABLE RETAIL DIFFERENTIAL ADVANTAGE; Chapter 9: PRIVATE LABEL; Chapter 10: TRADE MARKETING; Chapter 11: INTERNATIONALISATION AND EMERGING MARKETS. | |
| 505 | 8 | |a Chapter 12: E-RETAILINGChapter 13: THE NEW ORDER AND ITS CHALLENGES; Appendix 1: TOP PRIVATE LABEL MANUFACTURERS; Appendix 2: BRIC MARKET SNAPSHOTS; INDEX; STOREWARS IS THE WORLD'S LEADING BUSINESS MANAGEMENT SIMULATION PROGRAMME. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Business |x Marketing. | |
| 650 | 0 | |a Business. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Retail trade. | |
| 650 | 2 | |a Marketing | |
| 650 | 2 | |a Commerce | |
| 650 | 6 | |a Affaires. | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Commerce de détail. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a business (commercial function) |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x General. |2 bisacsh | |
| 650 | 7 | |a Business |2 fast | |
| 650 | 7 | |a Business |x Marketing |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Retail trade |2 fast | |
| 700 | 1 | |a Bradley, John. | |
| 776 | 0 | 8 | |i Print version: |z 9781118374061 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=977281 |z Texto completo |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL977281 | ||
| 938 | |a Recorded Books, LLC |b RECE |n rbeEB00066765 | ||
| 938 | |a YBP Library Services |b YANK |n 9364868 | ||
| 994 | |a 92 |b IZTAP | ||