Ethics in public relations : responsible advocacy /

"Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretical and practical...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Fitzpatrick, Kathy, Bronstein, Carolyn
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks, Calif. : SAGE Publications, ©2006.
Temas:
Public relations > Moral and ethical aspects.
Relations publiques > Aspect moral.
BUSINESS & ECONOMICS > Business Ethics.
Public relations > Moral and ethical aspects
Acceso en línea:Texto completo
Descripción
Sumario:"Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretical and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations."--Jacket
Descripción Física:1 online resource (xiv, 241 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9781452222677
1452222673
9781452236780
145223678X

Ejemplares similares