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Global Sport Marketing : Contemporary Issues and Practice.
Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a globa...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Autres auteurs: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Hoboken :
Taylor and Francis,
2012.
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| Collection: | Routledge research in sport business and management.
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| Sujets: | |
| Accès en ligne: | Texto completo |