Global Sport Marketing : Contemporary Issues and Practice.

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Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a globa...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Desbordes, Michel
Other Authors: Richelieu, André
Format: Electronic eBook
Language:Inglés
Published: Hoboken : Taylor and Francis, 2012.
Series:Routledge research in sport business and management.
Subjects:
Sports > Economic aspects > Cross-cultural studies.
Sports > Marketing > Cross-cultural studies.
Sports and globalization > Cross-cultural studies.
Sports > Aspect économique > Études transculturelles.
Sports et mondialisation > Études transculturelles.
Sports and globalization
Sports > Economic aspects
Sports > Marketing
Cross-cultural studies
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