Global Sport Marketing : Contemporary Issues and Practice.

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Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a globa...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Desbordes, Michel
Otros Autores: Richelieu, André
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor and Francis, 2012.
Colección:Routledge research in sport business and management.
Temas:
Sports > Economic aspects > Cross-cultural studies.
Sports > Marketing > Cross-cultural studies.
Sports and globalization > Cross-cultural studies.
Sports > Aspect économique > Études transculturelles.
Sports et mondialisation > Études transculturelles.
Sports and globalization
Sports > Economic aspects
Sports > Marketing
Cross-cultural studies
Acceso en línea:Texto completo
Descripción
Sumario:Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities. The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Ameri.
Descripción Física:1 online resource (209 pages)
ISBN:9781136456213
113645621X

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