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Madison Avenue and the color line : African Americans in the advertising industry /
"For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most advertising agencies were firmly closed to African American professionals. Over time, black participation in the industry resulted from the combined efforts of black media, civil...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Philadelphia, Pa. :
University of Pennsylvania Press,
©2008.
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| Series: | EBL-Schweitzer
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| Subjects: | |
| Online Access: | Texto completo |
Table of Contents:
- Introduction
- 1. The rise of Black consumer marketing
- 2. The Jackie Robinsons of advertising and selling
- 3. Civil rights and the advertising industry
- 4. Affirmative action and the search for white collars
- 5. The golden age
- Epilogue
- Notes
- Index
- Acknowledgments.