Your customers' perception of quality : what it means to your bottom line and how to control it /

Show other versions (2)

Providing the insight and tools needed to improve the perception your customers have about the quality of your product or service, Your Customers' Perception of Quality: What It Means to Your Bottom Line and How to Control It introduces a ground-breaking model for measuring the impact of qualit...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Kureemun, Baboo, Fantina, Robert (Author)
Format: Electronic eBook
Language:Inglés
Published: Boca Raton, Fla. : CRC Press, ©2011.
Subjects:
Quality of products > Public opinion.
Consumers > Attitudes.
Qualité des produits > Opinion publique.
Consommateurs > Attitudes.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Consumers > Attitudes
Quality of products > Public opinion
Online Access:Texto completo
Texto completo
Table of Contents:
  • The neglected frontier of quality in today's qualitysphere
  • Why customers' perception of quality is so important
  • Demonstrating the return on investment in customer perception of quality
  • Taking clinical actions that yield tangible results
  • Garnering support and gaining endorsement
  • A framework to derive the right investments
  • Managing a journey of continuous improvement
  • Metrics that prove the worth of the initiatives
  • Delivering a capability to sustain customers' perception of quality function
  • Common hurdles that plague customers' perception of quality initiatives.

Similar Items