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The Graphic Communication Handbook.
The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor & Francis,
2011.
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| Colección: | Media practice.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Front Cover; The Graphic CommunicationHandbook; CopyrightPage; Contents; List of figures; List of tables; List of contributors; Introduction; 1. A step towards the reinvention of graphic design: Gui Bonsiepe; 2. Broad knowledge; 3. Getting your first job and pitching; 4. Knowing your client: fixing the brief; 5. Research; 6. The visual design of election campaign posters: Steven A. Seidman; 7. Roughing: the thumbnail stage; 8. Roughing: the development stage; 9. Roughing: the presentation stage; 10. Presenting to the client; 11. Semantics and graphic languages: Malcolm Barnard; 12. Doing the job.
- 13. Deploying the job14. Situating the job; 15. Testing the job: a rationale for why testingthe completed job is worth it; 16. Getting paid (and more); 17. Getting the next job: self- and other publicity; 18. The future; Bibliography; Index.