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Pharmaceutical lifecycle management : making the most of each and every brand /
A comprehensive guide to optimizing the lifecycle management of pharmaceutical brandsThe mounting challenges posed by cost containment policies and the prevalence of generic alternatives make optimizing the lifecycle management (LCM) of brand drugs essential for pharmaceutical companies looking to m...
| Call Number: | Libro Electrónico |
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| Format: | Electronic eBook |
| Language: | Inglés |
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Hoboken, N.J. :
John Wiley & Sons,
©2012.
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| Online Access: | Texto completo |