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Working the Crowd : Social media marketing for business.
Engaging with social media such as Facebook, Twitter, blogs and social news sites is now a key part of global business communications. This book is an excellent resource for anyone planning a social media strategy or individual campaign . The new edition covers the latest thinking, practices and tec...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Swindon :
British Informatics Society,
2012.
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| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
Tabla de Contenidos:
- Copyright; CONTENTS; LIST OF FIGURES; AUTHOR; ACKNOWLEDGEMENTS; GLOSSARY; 1 WHY DO WE WANT A SOCIAL MEDIA STRATEGY?; SOCIALLY CONNECTED; ONLINE AND FACE TO FACE NETWORKING; 2 THE NEW WAY OF COMMUNICATING; IS THIS THE NEW FAD FOR THE 21ST CENTURY?; WHY DO YOU NEED SOCIAL CONNECTIONS?; THE NEW WAY OF MARKETING TO YOUR CUSTOMERS; 3 YOUR SOCIAL MEDIA SUCCESS PLAN; SPOTTING THE SOCIAL MEDIA SNAKE OIL SALESMAN; MEASUREMENTS AND METRICS; WHAT IS RIGHT FOR YOUR ORGANISATION?; SOCIAL MEDIA IS NOT THE NEW WAY OF COMMUNICATING; THE GROWTH OF THE WEB 2.0 WORLD; SOCIALISING AND INTERACTING.
- YOUR STRONG AND WEAK TIES4 THE TOOLS OF THE NEW WEB; THE TOOLS OF WEB 2.0; THE POWER OF COLLECTIVE HUMAN KNOWLEDGE; TOOLS, TOOLS, TOOLS; VIRTUAL WORLDS AND GAMING; 5 NETWORKS; A SITE FOR EVERY PURPOSE; CLASSIFIEDS; THE INSTANT NEWS CHANNEL; SOCIAL NETWORKS AND THE YOUNGER GENERATION; THE NEW WAY OF MARKETING; 6 THE ONLINE BRAND; MANAGING YOUR BRAND; STARTING TO CREATE YOUR PERSONAL BRAND; THE POTENTIAL FOR REPUTATION DAMAGE; 7 BRAND IMPACT AND BRAND SUCCESS; THE IMPACT OF SOCIAL MEDIA INSIDE YOUR BUSINESS; USING TWITTER TO GROW YOUR BUSINESS
- DELL STYLE; CORPORATE GUIDELINES AND POLICIES.
- Managing rebrands and brand migration8 connections and reputation; making sense of social networking; community connections and recommendations; consolidating your approach; your existing brand; 9 discovery; creating and publicising your brand; using social media for recruitment; discovering the influencers in your audience; starting your social media plan; 10 scaling networks; scaling networks; our behaviour is influenced by our age; other ways of broadcasting your message; inside the firewall; customer service; 11 relationships and engagement; twitter for your business.
- RELATIONSHIPS AND ENGAGEMENTCULTIVATING YOUR ADVOCATES; SOCIAL MARKETING; DEALING WITH THE FLOOD OF INFORMATION; 12 AMPLIFYING YOUR MESSAGE; COMMUNITIES AND INFLUENCERS; VIRAL AWARENESS; ONLINE GAMING FOR SOCIAL CAUSES; RECORDING AND TRACKING; 13 WHERE IS IT ALL GOING?; THE NEW WAY OF USING THE PLATFORM; THE MOBILE OPPORTUNITY; NOTES; INDEX; Back Cover.