Anime's media mix : franchising toys and characters in Japan /

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In Anime's Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Engaging with film, animation, and media studies, as well as analyses of consumer culture and theories of capitalism, Steinberg offers the first sustained study of the Japanese mod...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Steinberg, Marc, 1977- (Author)
Format: Electronic eBook
Language:Inglés
Published: Minneapolis : University of Minnesota Press, 2012.
Subjects:
Character merchandising > Japan.
Character toys > Japan.
Cartoon characters > Japan.
Comic strip characters > Japan.
Animated television programs > Japan > History and criticism.
Animated films > Japan > History and criticism.
Comic books, strips, etc. > Japan > History and criticism.
Marchandisage de personnages > Japon.
Personnages-jouets > Japon.
Personnages de bandes dessinées, dessins animés, etc. > Japon.
ART > Asian.
ART > Popular Culture.
Animated films
Animated television programs
Cartoon characters
Character merchandising
Character toys
Comic books, strips, etc.
Comic strip characters
Japan
Criticism, interpretation, etc.
Online Access:Texto completo
Description
Summary:In Anime's Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Engaging with film, animation, and media studies, as well as analyses of consumer culture and theories of capitalism, Steinberg offers the first sustained study of the Japanese mode of convergence that informs global media practices to this day.
Physical Description:1 online resource (xvii, 314 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9780816680238
081668023X
9781452947525
145294752X

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