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Strategic management in crisis communication : a multinational approach /
HauptbeschreibungA corporate crisis situation is an integral part of a company's life cycle. On average, the probability that corporate manager will experience a corporate crisis situation within five years is almost as high as 82%. Multinational companies in particular face a higher potential...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
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Hamburg :
Diplomica Verlag,
2012.
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| Accès en ligne: | Texto completo |