Bayesian Statistics and Marketing.

The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new p...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Rossi, Peter E. (Peter Eric), 1955-
Autres auteurs: Allenby, Greg M. (Greg Martin), 1956-, McCulloch, Robert E. (Robert Edward)
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken : John Wiley & Sons, 2012.
Collection:Wiley series in probability and statistics.
Sujets:
Marketing research > Mathematical models.
Marketing > Mathematical models.
Bayesian statistical decision theory.
Marketing > Recherche > Modèles mathématiques.
Marketing > Modèles mathématiques.
Théorie de la décision bayésienne.
BUSINESS & ECONOMICS > Distribution.
BUSINESS & ECONOMICS > Marketing > General.
Bayesian statistical decision theory
Marketing > Mathematical models
Marketing research > Mathematical models
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