Bayesian Statistics and Marketing.

The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new p...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rossi, Peter E. (Peter Eric), 1955-
Otros Autores: Allenby, Greg M. (Greg Martin), 1956-, McCulloch, Robert E. (Robert Edward)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : John Wiley & Sons, 2012.
Colección:Wiley series in probability and statistics.
Temas:
Marketing research > Mathematical models.
Marketing > Mathematical models.
Bayesian statistical decision theory.
Marketing > Recherche > Modèles mathématiques.
Marketing > Modèles mathématiques.
Théorie de la décision bayésienne.
BUSINESS & ECONOMICS > Distribution.
BUSINESS & ECONOMICS > Marketing > General.
Bayesian statistical decision theory
Marketing > Mathematical models
Marketing research > Mathematical models
Acceso en línea:Texto completo
Descripción
Sumario:The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new product introduction to pricing, and with a wide variety of different data sources. Bayesian Statistics and Marketing describes the basic advantages of the Bayesian approach, detailing the nature of the computational revolution. Examples contained include household and consumer panel data on product p.
Descripción Física:1 online resource (372 pages).
ISBN:9780470863688
0470863684
128059232X
9781280592324

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