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Facebook Marketing : an Hour a Day.
The bestselling Sybex guide to marketing on Facebook, now fully updatedAs the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stor...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
John Wiley & Sons,
2012.
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| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Facebook Marketing; Contents; Introduction; Who Should Read This Book; What Is Covered in This Book; Contacting the Authors, and Companion Websites; Final Note; Chapter 1: Welcome to the; The Humble Beginnings of Social Marketing; The Emergence of Social Networks; The Social Media Revolution Takes Over; Novelty Gone in the Post-Social Era; Chapter 2: Understanding Social Media and Facebook; Social Networks, Social Media, and the Social Graph Defined; Facebook, the Evolving Organism; Facebook Basics; Campaign Ideas; What You Want: Viral Marketing; Other Opportunities in Social Networking.
- Chapter 3: Marketing and Business Success on FacebookRight-Brain vs. Left-Brain Thinking; Overview of Social Marketing Metrics; Defining Your Facebook Presence; Your Social Media "Product"; What You'll Get in Return: The Hard and Soft Benefits of Social Media; Your Facebook To-Do List; Chapter 4: Month 1: Create the Plan and Get Started; Week 1: Lay the Groundwork; Week 2: Draft and Present the Plan; Week 3: Establish a Presence with the Facebook Profile and Friends; Week 4: Use Basic Facebook Features to Promote Yourself; Chapter 5: Month 2: Establish Your Corporate Presence with Pages.
- Week 1: Research Pages, and Set Up Your OwnWeek 2: Determine Your Content Strategy; Week 3: Add and Experiment with Content; Week 4: Promote and Engage; Week 5: Monitor and Modify the Plan; Chapter 6: Month 3: Create Demand with Facebook Advertising; Week 1: Learn the Basics of Facebook Advertising; Week 2: Build the Dashboard and Collect Data; Week 3: Refine Your Campaign Using A/B and Multivariate Testing; Week 4: Analyze and Adjust the Campaign; Chapter 7: Beyond Pages: Groups, Apps, Social Plugins, and Mobile; Groups for Business; Facebook Default Apps; Third-Party Apps; Social Plugins.
- Create Your Own AppFacebook Mobile for Business; Chapter 8: The Analytics of Facebook; Keep Score with Metrics and Monitoring; Measure Your Facebook Marketing with Insights; The Importance of Derivative Statistics; Advanced Statistical Analysis; When the Standard Facebook Experience Isn't Quite Enough: Landing Pages; Chapter 9: Addressing Common Marketing Problems; My Fan Page Won't Grow, and My Fans Can't See My Content; Creating Appropriate Content for International Audiences; Managing Negative Comments and Feedback; Can't Measure, Determine ROI, or Understand Metrics.
- Reach Business Customers on FacebookMigrate Fans from One Page to Another; Low Response Rates for Facebook Advertising; Chapter 10: Unique Facebook Marketing Scenarios; Businesses Appealing to Tourists; Religious Organizations; Government; Nonprofits; Education; Startups; Chapter 11: Facebook in the Future; Question 1: Walled Garden?; Question 2: Privacy?; Question 3: Personal Data?; Question 4: Facebook Pages?; Question 5: Gamification?; Question 6: F-Commerce?; Question 7: Facebook Mobile?; Question 8: Businesses on Facebook?; Question 9: Third-Party Apps?; Question 10: Monetizing?