How Voters Decide : Information Processing in Election Campaigns.
This book proposes a new framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information during modern presidential election campaigns. Four broad types of dec...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Otros Autores: | , , |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Cambridge :
Cambridge University Press,
2006.
©2006 |
Colección: | Cambridge studies in public opinion and political psychology.
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Temas: | |
Acceso en línea: | Texto completo |
Sumario: | This book proposes a new framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information during modern presidential election campaigns. Four broad types of decision strategies are described. |
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Descripción Física: | 1 online resource (367 pages) |
Bibliografía: | Includes bibliographical references (pages 313-333) and index. |
ISBN: | 9780511225000 0511225008 9780511791048 0511791046 |