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How Voters Decide : Information Processing in Election Campaigns.

This book proposes a new framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information during modern presidential election campaigns. Four broad types of dec...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Lau, Richard R.
Otros Autores: Redlawsk, David P., Kuklinski, James H., Chong, Dennis
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge : Cambridge University Press, 2006.
©2006
Colección:Cambridge studies in public opinion and political psychology.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:This book proposes a new framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information during modern presidential election campaigns. Four broad types of decision strategies are described.
Descripción Física:1 online resource (367 pages)
Bibliografía:Includes bibliographical references (pages 313-333) and index.
ISBN:9780511225000
0511225008
9780511791048
0511791046