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Fans, Bloggers, and Gamers : Exploring Participatory Culture.

Henry Jenkins at Authors@Google (video). Henry Jenkins"s pioneering work in the early 1990s promoted the idea that fans are among the most active, creative, critically engaged, and socially connected consumers of popular culture and that they represent the vanguard of a new relationship with ma...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Jenkins, Henry
Format: Electronic eBook
Language:Inglés
Published: New York : NYU Press, 2006.
Subjects:
Online Access:Texto completo
Description
Summary:Henry Jenkins at Authors@Google (video). Henry Jenkins"s pioneering work in the early 1990s promoted the idea that fans are among the most active, creative, critically engaged, and socially connected consumers of popular culture and that they represent the vanguard of a new relationship with mass media. Though marginal and largely invisible to the general public at the time, today, media producers and advertisers, not to mention researchers and fans, take for granted the idea that the success of a media franchise depends on fan investments and participation. Bringing together the highlights of.
Physical Description:1 online resource (286 pages)
ISBN:9780814743690
0814743692