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Data warehouse designs : achieving ROI with market basket analysis and time variance /
Market Basket Analysis (MBA) provides the ability to continually monitor the affinities of a business and can help an organization achieve a key competitive advantage. Time Variant data enables data warehouses to directly associate events in the past with the participants in each individual event. I...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Boca Raton, FL :
CRC Press,
©2012.
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| Subjects: | |
| Online Access: | Texto completo |
Table of Contents:
- Ch. 1. Data warehouse ROI
- ch. 2. What is market basket analysis?
- ch. 3. How does market basket analysis produce ROI?
- ch. 4. Why is market basket analysis difficult?
- ch. 5. Market basket analysis solution definition
- ch. 6. Market basket architecture and database design
- ch. 7. ETL into a market basket datamart
- ch. 8. What is time variance?
- ch. 9. How does time variance produce ROI?
- ch. 10. Why is time variance difficult?
- ch. 11. Time variant solution definition
- ch. 12. Time variant database definition
- ch. 13. ETL into a time variant data warehouse
- ch. 14. Market basket analysis in a time variant data warehouse.