Commodity activism : cultural resistance in neoliberal times /

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Buying (RED) products from Gap T-shirts to Apple to fight AIDS. Drinking a "Caring Cup" of coffee at the Coffee Bean & Tea Leaf to support fair trade. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: th...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Mukherjee, Roopali (Editor), Banet-Weiser, Sarah, 1966- (Editor)
Format: Electronic eBook
Language:Inglés
Published: New York : New York University Press, ©2012.
Series:Critical cultural communication.
Subjects:
Consumption (Economics) > Social aspects.
Consumption (Economics) > Political aspects.
Consumers > Political activity.
Consumer behavior.
Social action > Economic aspects.
Social responsibility of business.
Consommateurs > Comportement.
Action sociale > Aspect économique.
Entreprises > Responsabilité sociale.
POLITICAL SCIENCE > Public Policy > Cultural Policy.
SOCIAL SCIENCE > Anthropology > Cultural.
SOCIAL SCIENCE > Popular Culture.
LAW > Media & the Law.
Consumer behavior
Consumers > Political activity
Consumption (Economics) > Political aspects
Consumption (Economics) > Social aspects
Social responsibility of business
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