Gurus and oracles : the marketing of information /

In this work, Miklos Sarvary describes the information industry - the far-flung universe of companies whose core business is to sell information to decision makers. Sarvary highlights the special characteristics of information and knowledge and analyzes the unusual behaviours of the markets for them...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Sarvary, M. (Miklos)
Format: Électronique eBook
Langue:Inglés
Publié: Cambridge, Mass. : MIT Press, ©2012.
Sujets:
Information services industry.
Information networks.
Information technology.
Services d'information > Industrie.
Réseaux d'information.
Technologie de l'information.
information technology.
REFERENCE > Questions & Answers.
BUSINESS & ECONOMICS > Information Management.
Information networks
Information services industry
Information technology
BUSINESS/Marketing
INFORMATION SCIENCE/Technology & Policy
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