Gurus and oracles : the marketing of information /

In this work, Miklos Sarvary describes the information industry - the far-flung universe of companies whose core business is to sell information to decision makers. Sarvary highlights the special characteristics of information and knowledge and analyzes the unusual behaviours of the markets for them...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Sarvary, M. (Miklos)
Format: Electronic eBook
Language:Inglés
Published: Cambridge, Mass. : MIT Press, ©2012.
Subjects:
Information services industry.
Information networks.
Information technology.
Services d'information > Industrie.
Réseaux d'information.
Technologie de l'information.
information technology.
REFERENCE > Questions & Answers.
BUSINESS & ECONOMICS > Information Management.
Information networks
Information services industry
Information technology
BUSINESS/Marketing
INFORMATION SCIENCE/Technology & Policy
Online Access:Texto completo
Table of Contents:
  • Is there a market for information
  • Decisions and information
  • Competitive pricing of information
  • Why information sellers lie
  • The information value chain
  • Networks, search and interfaces
  • Branding information
  • R & D for information and knowledge
  • Conclusion.

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