The interface : IBM and the transformation of corporate design, 1945/1976 /

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In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot F. Noyes, charging him with reinventing IBM's corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. W...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Harwood, John, 1977-
Format: Electronic eBook
Language:Inglés
Published: Minneapolis, Minn. : University of Minnesota Press, ©2011.
Series:Quadrant Book.
Subjects:
Noyes, Eliot.
Rand, Paul, > 1914-1996.
Noyes, Eliot
Rand, Paul, > 1914-1996
International Business Machines Corporation > History.
International Business Machines Corporation
Umschulungswerkstätten für Siedler und Auswanderer > Bitterfeld
Corporations > United States > History.
Industrial design.
Modern movement (Architecture) > United States.
Design.
Mouvement moderne (Architecture) > États-Unis.
industrial design.
design (discipline)
BUSINESS & ECONOMICS > Corporate & Business History.
BUSINESS & ECONOMICS > Infrastructure.
ARCHITECTURE > History > Contemporary (1945- )
Design
Corporations
Industrial design
Modern movement (Architecture)
Corporate Identity
Industriedesign
United States
History
Online Access:Texto completo
Table of Contents:
  • Introduction: the interface
  • Eliot Noyes, Paul Rand, and the beginnings of the IBM design program
  • The architecture of the computer
  • IBM architecture : the multinational counterenvironment
  • Naturalizing the computer : IBM spectacles
  • Conclusion : virtual paradoxes.

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