Re-covered rose : a case study in book cover design as intersemiotic translation /

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When a reader picks up a book, the essence of the text has been translated into the visual space of the cover. Using Umberto Eco's bestseller The Name of the Rose as a case study, this is the first study of book cover design as a form of intersemiotic translation based on the purposeful selecti...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Sonzogni, Marco, 1971-
Format: Electronic eBook
Language:Inglés
Published: Amsterdam ; Philadelphia : J. Benjamins Pub., ©2011.
Series:Topics in English linguistics ; 74.
Subjects:
Semiotics and the arts.
Book design.
Sémiotique et arts.
Livres > Conception graphique.
ANTIQUES & COLLECTIBLES > Paper Ephemera.
DESIGN > Clip Art.
DESIGN > Graphic Arts > Branding & Logo Design.
DESIGN > Graphic Arts > Commercial & Corporate.
DESIGN > Graphic Arts > Illustration.
Book design
Semiotics and the arts
Online Access:Texto completo
Table of Contents:
  • Re-Covered Rose; Title page; LCC data; Dedication page; Dedication page2; Table of contents; Acknowledgments; Introduction; 1. Whose book and whose cover?; 2. An uncharted territory: Book cover design as intersemiotic translation?; Notes; Part I. The nature and function of the book cover; 2. The book cover as advertising: bringing the reader to the text; 3. The evolution of the book jacket: From protection to promotion; 4. Nicole Kidman or Greta Garbo or who? Towards a theory of visual translation; 5. How can selective translation be evaluated?; Notes; Part II. Re-covering The Name of Rose.
  • The Name of the RoseNotes; Conclusion; Beyond the limits of interpretation; Appendix; Selected bibliography; Index.

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