Intellectual property strategy /

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Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Palfrey, John, 1972- (Author)
Format: Electronic eBook
Language:Inglés
Published: Cambridge, Massachusetts : The MIT Press, [2012]
Series:MIT Press essential knowledge series.
Subjects:
Intellectual property > Management.
Propriété intellectuelle > Gestion.
BUSINESS & ECONOMICS > Investments & Securities > General.
BUSINESS & ECONOMICS > Business Law.
INFORMATION SCIENCE/Technology & Policy
BUSINESS/Management
Online Access:Texto completo
Table of Contents:
  • Introduction : the self-limiting myth of the sword and the shield
  • Why intellectual property matters
  • Recommendation 1 : Treat intellectual property as a core asset class
  • Recommendation 2 : Benefit from the intellectual property of others
  • legally
  • Recommendation 3 : Create freedom of action through intellectual property
  • Recommendation 4 : Establish a flexible intellectual property strategy
  • The special case of the nonprofit
  • Future outlook
  • Afterword : what the author really thinks.

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