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Sun Tzu and the Art of Business : Six Strategic Principles for Managers.
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to.
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Oxford :
Oxford University Press, USA,
2011.
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| Sujets: | |
| Accès en ligne: | Texto completo |
Table des matières:
- Cover; Contents; Preface; Acknowledgments; Introduction; 1. Win All Without Fighting: Capturing Your Market Without Destroying It; 2. Avoid Strength, Attack Weakness: Striking Where They Least Expect It; 3. Deception and Foreknowledge: Maximizing the Power of Market Information; 4. Speed and Preparation: Moving Swiftly to Overcome Your Competitors; 5. Shape Your Opponent: Employing Strategy to Master the Competition; 6. Character-Based Leadership: Providing Effective Leadership in Turbulent Times; 7. Putting The Art of Business Into Practice; Notes; Suggested Readings; Original Translation.
- IndexThe Art of Business; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; X; Y; Z; The Art of War; A; B; C; D; E; G; M; O; S; V; W.