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Banding together for a cause : proven strategies for revenue and awareness generation /
Experience the yellow wristband campaign from the beginning and learn how to position your nonprofit for successPassionate and inspiring, Banding Together for a Cause will help you identify ways to generate funds for your programs and missions through valuable and meaningful partnerships. In it, aut...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ :
Wiley,
©2012.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Experience the yellow wristband campaign from the beginning and learn how to position your nonprofit for successPassionate and inspiring, Banding Together for a Cause will help you identify ways to generate funds for your programs and missions through valuable and meaningful partnerships. In it, author Rachel Armbruster dissects the LIVESTRONG campaign, from timing and brand, to partners and visionary thinking. Engaging and informative, this reliable guide contains interviews and insights with key executives at both LIVESTRONG and Nike. Along the way, this remarkable book takes you behind-the-s. |
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| Notas: | Includes index. |
| Descripción Física: | 1 online resource (xix, 232 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781118184738 1118184734 111809736X 9781118097366 9781118184752 1118184750 1283332779 9781283332774 9786613332776 6613332771 |